Friday, February 24, 2006
Where Will We Belong?
Communities Dominate Brands -- And Most Everything Else
"Digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising,"
according to Tomi T Ahonen (http://www.tomiahonen.com) and Alan Moore (http://www.smlxtralarge.com) in their new book, "*Communities Dominate Brands*" (http://www.communities-dominate.blogs.com).
Read an excerpt at (http://www.the3gportal.com/3gpnews/archives/007376.html).
This book is a follow-up to the themes Howard Rheingold covered in his book *Smart Mobs* (http://www.smartmobs.com/book/book_summ.html)
Among the many ways this trend will affect your life are:
A. The organizations that thrive, (bank, biker group, or church) are the ones that are most interactive with and responsive to the people they serve.
B. In what the authors dub the Connected Age, with the emergence of what they call the Generation C* (C for community), well-organized and fervent affinity groups' power is rising while traditional organizations (think big business or government) will dissipate in influence.
C. Reputation and trust will be ever more crucial to success in any aspect of life, especially in attracting the community that will enable you to have more clout and choices in life.
Although the authors are mainly addressing the impact of group power on marketing, this phenomena of Internet-connected, collective clout will be felt in all parts of our lives.
Those organizations that forge SmartPartnerships first (http://sayitbetter.com/grandstore/SP_1.html) to better attract
and serve their mutual market together will move to the leading edge of this community-building.
If you'd like to read more about how we get connected and convinced to stay together and to evolve into a community -- or not -- read these thought-provoking books:
*Changing Minds: The Art and Science of Changing Our Own and
Other People's Minds*
(http://www.amazon.com/exec/obidos/tg/detail/-/1578517095/ref=pd_sim_b_5/104-3479112-6906330?%5Fencoding=UTF8&v=glance) by Howard Gardner (http://www.howardgardner.com).
*Critical Mass : How One Thing Leads to Another*
(http://www.amazon.com/exec/obidos/tg/detail/-/0374281254/ref=pd_sim_b_6/104-3479112-6906330?%5Fencoding=UTF8&v=glance) by Philip Ball (http://www.philipball.com).
*The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies,
Societies and Nations*
(http://www.amazon.com/exec/obidos/ASIN/0385503865/ref=pd_sxp_elt_l1/104-3479112-6906330) by James Surowiecki.
"Digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising,"
according to Tomi T Ahonen (http://www.tomiahonen.com) and Alan Moore (http://www.smlxtralarge.com) in their new book, "*Communities Dominate Brands*" (http://www.communities-dominate.blogs.com).
Read an excerpt at (http://www.the3gportal.com/3gpnews/archives/007376.html).
This book is a follow-up to the themes Howard Rheingold covered in his book *Smart Mobs* (http://www.smartmobs.com/book/book_summ.html)
Among the many ways this trend will affect your life are:
A. The organizations that thrive, (bank, biker group, or church) are the ones that are most interactive with and responsive to the people they serve.
B. In what the authors dub the Connected Age, with the emergence of what they call the Generation C* (C for community), well-organized and fervent affinity groups' power is rising while traditional organizations (think big business or government) will dissipate in influence.
C. Reputation and trust will be ever more crucial to success in any aspect of life, especially in attracting the community that will enable you to have more clout and choices in life.
Although the authors are mainly addressing the impact of group power on marketing, this phenomena of Internet-connected, collective clout will be felt in all parts of our lives.
Those organizations that forge SmartPartnerships first (http://sayitbetter.com/grandstore/SP_1.html) to better attract
and serve their mutual market together will move to the leading edge of this community-building.
If you'd like to read more about how we get connected and convinced to stay together and to evolve into a community -- or not -- read these thought-provoking books:
*Changing Minds: The Art and Science of Changing Our Own and
Other People's Minds*
(http://www.amazon.com/exec/obidos/tg/detail/-/1578517095/ref=pd_sim_b_5/104-3479112-6906330?%5Fencoding=UTF8&v=glance) by Howard Gardner (http://www.howardgardner.com).
*Critical Mass : How One Thing Leads to Another*
(http://www.amazon.com/exec/obidos/tg/detail/-/0374281254/ref=pd_sim_b_6/104-3479112-6906330?%5Fencoding=UTF8&v=glance) by Philip Ball (http://www.philipball.com).
*The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies,
Societies and Nations*
(http://www.amazon.com/exec/obidos/ASIN/0385503865/ref=pd_sxp_elt_l1/104-3479112-6906330) by James Surowiecki.
