Friday, February 24, 2006
Nifty Viral Marketing Idea to Pass Along
“You can resist an invading army, but you cannot resist an idea whose time has come,” wrote Victor Hugo.
“If you're looking for low-cost tactics to get your current Web site visitors to recommend you to all of their friends, offer free e-Cards, newsletters and petitions,” (http://library.marketingsherpa.com/search.cfm?keyword=free+eCards&gogo=1) suggests MarketingSherpa’s Anne Holland
She notes that managers of many Web sites have tracked significant referral success to using them, including Oil of Olay and Singapore Airlines. See a two-pronged approach to attracting more site visitors through current visitors’ involvement: e-Cards and petitions.
Care2.com offers no-cost e-Cards (http://www.care2.com/send/categories) for visitors to send to like-minded friends and offer the opportunity to create, discuss or sign petitions at their sister site (http://www.thepetitionsite.com/?ltl=1104027919)
“If you're looking for low-cost tactics to get your current Web site visitors to recommend you to all of their friends, offer free e-Cards, newsletters and petitions,” (http://library.marketingsherpa.com/search.cfm?keyword=free+eCards&gogo=1) suggests MarketingSherpa’s Anne Holland
She notes that managers of many Web sites have tracked significant referral success to using them, including Oil of Olay and Singapore Airlines. See a two-pronged approach to attracting more site visitors through current visitors’ involvement: e-Cards and petitions.
Care2.com offers no-cost e-Cards (http://www.care2.com/send/categories) for visitors to send to like-minded friends and offer the opportunity to create, discuss or sign petitions at their sister site (http://www.thepetitionsite.com/?ltl=1104027919)
