Friday, February 24, 2006
BecomeTheir Top-of-Mind Choice in Your Market
For mature Americans who want to remain in their homes and "age in place" the Home Depot and AARP forged an alliance to provide the products and information to support that choice.
For example, company also plans to sell future home improvement products that will eventually carry an AARP Seal of Approval, and will pilot an in-store information resource center in 2005 for age 50-plus adults seeking ways to live independently in their homes.
Together these partners generated more visibility in their market and can provide more value for their mutual market of consumers than they could have ever created with solo pr or marketing efforts.
Tip: If you own a business or manage part of a company or an association, you, too, can stand out from your competition by forging an alliance with other organizations that serve the same kind of people.
Discover exactly how by reading *SmartPartnering: How to Attract and Delight More Consumers While Spending Less* (http://sayitbetter.com/grandstore/SP_1.html)
You’ll discover ten proven ways to partner, how to identify and recruit the most valuable allies, pitfalls to avoid, the complete steps to a successful alliance and hundreds of success stories - all for just $20, and you can download your copy right now.
For example, company also plans to sell future home improvement products that will eventually carry an AARP Seal of Approval, and will pilot an in-store information resource center in 2005 for age 50-plus adults seeking ways to live independently in their homes.
Together these partners generated more visibility in their market and can provide more value for their mutual market of consumers than they could have ever created with solo pr or marketing efforts.
Tip: If you own a business or manage part of a company or an association, you, too, can stand out from your competition by forging an alliance with other organizations that serve the same kind of people.
Discover exactly how by reading *SmartPartnering: How to Attract and Delight More Consumers While Spending Less* (http://sayitbetter.com/grandstore/SP_1.html)
You’ll discover ten proven ways to partner, how to identify and recruit the most valuable allies, pitfalls to avoid, the complete steps to a successful alliance and hundreds of success stories - all for just $20, and you can download your copy right now.
