Friday, February 24, 2006
Marketing Without Money
Sometimes your most original ideas appear to come from out of the blue.
Yet to prime your creative pump you may want to read about 20 fresh entrepreneurs who cracked new markets, not with more money but with their minds.
In his book, coauthored with John C. Lyons, *Marketing Without Money*, Edward De Bono , perhaps the leading authority on creative thinking, describes how to use "sur/petition," that is, going beyond competition to where you can lead rather than be a follower and competitor.
Read about people who "redefined marketing as creating outstanding value and then becoming famous for it."
As the author of SmartPartnering, it is only natural that I loved this book, and you may too.
Find an excerpt at http://www.lyonsanddebono.com/mwm.htm#2.
Yet to prime your creative pump you may want to read about 20 fresh entrepreneurs who cracked new markets, not with more money but with their minds.
In his book, coauthored with John C. Lyons, *Marketing Without Money*
Read about people who "redefined marketing as creating outstanding value and then becoming famous for it."
As the author of SmartPartnering, it is only natural that I loved this book, and you may too.
Find an excerpt at http://www.lyonsanddebono.com/mwm.htm#2.
